The 15-minute rule that beats a bigger budget
Response time does more for conversion than another lakh of spend. Here is how we enforce it across five showrooms without adding headcount.
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Notes from inside the accounts.
No thought leadership. Just what we learned this month running campaigns, shipping features and fixing things at 11 pm.
What to automate on WhatsApp, and what to never automate
Bots should answer questions and book slots. The moment a customer talks about price or a complaint, a human takes over. The handover rules matter more than the flow.
Read the noteWhy dealership leads die on Sunday
Weekend enquiry volume peaks exactly when the follow-up team is thinnest. Three staffing and automation fixes that recover most of it.
Read the noteAn admission funnel that respects parents' time
Twelve questions decide most admissions. Answer them publicly, answer them fast, and your counsellors get their evenings back.
Read the noteReading a Meta report without fooling yourself
Cost per lead is a vanity metric if half the leads are junk. The four columns we actually look at, and the one we ignore.
Read the noteThe unglamorous checklist that prevents most hacks
Updated plugins, unique admin usernames, off-site backups, and someone who notices within a minute. That is 90% of website security.
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Monthly digest
One email a month, no fluff
What worked in real accounts last month, what stopped working, and what we shipped.
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